The renowned financial magazine “Global Finance“ awarded Raiffeisen banka with the title “Best Consumer Digital Bank“ in Serbia. This is the third title the bank has received from prestigious magazines for its accomplishments in the segment of banking digitalization.
“Comprehensive changes which the pandemic imposed upon all industries, including banking, resulted in speedy digitalization. Those who, like us, were already on this path, were the ones to adjust all the better and offered clients novelties corresponding to the changed environment“, Jelena Aksić, Executive Director in charge of Retail Banking, stated on this occasion. “Advanced mobile and internet banking applications, the option of opening an account and obtaining a loan fully online, digital payment cards, multipurpose ATMs for the most advanced transactions, REA, the Raiffeisen electronic assistant supporting clients and based on artificial intelligence – these are just some of the services confirming our dedication to superior customer experience and client satisfaction. We are proud these efforts were recognized by leading experts, as well as proud of the fact that this has also been confirmed by client satisfaction surveys, where all digital services offered by Raiffeisen banka are among the most recommended by banking users in Serbia“, she stressed.
The jury made up of leading experts from the company “Infosys“, the global leader in consulting and technology, as well as of “Global Finance“ magazine editors, took into account the following basic criteria for their decision: quality of strategy for attracting and offering services to digital users, success in training clients to use the digital offer, growth in the number of clients using digital services, quality of the offer of products and services, benefits gained through digital initiatives, as well as the design and functionality of the website/mobile applications.
Apart from the title “Best Consumer Digital Bank“, Raiffeisen banka was earlier awarded for its achievements in the digitalization segment with the title “Best Consumer Lending Platform“ at the international contest “Finovate Awards“, for its online cash loan service “iKeš“.